We help transform businesses entering the digital world by developing comprehensive digital strategies encompassing the entire organization.

FACING THE ROADBLOCKS

We have worked with companies ranging from venture-backed startups to 9-figure organizations and regardless of the revenue size, number of employees, or years in business, the same three roadblocks always exist:

  1. What do we know?
  2. What do we do?
  3. How do we execute?

We have distilled these three roadblocks into the above three, simple questions. Yet, despite the simplicity, there is a tremendous amount of work that goes into making sure we have the right knowledge, the right strategies & tactics, and the right execution plan.

Email us at clients@TheBbg.com.

 

WHAT DOES DIGITAL TRANSFORMATION MEAN?

 

Digital Transformation refers to the modification of an existing business model to re-align with consumers’ wants & needs, buying behaviors, and today’s competitive business environment.

Digital is commonly centered in marketing & advertising departments, but it is worth noting the all-encompassing effect digital can have.  Transformations occur when digital permeates through an organization’s technology, customer servicing, human resources, sales, operations, and fulfillment.

For your business, it can be as simple as moving from traditional marketing to digital marketing, or it can mean reinforcing existing digital campaigns. Either way, a comprehensive view of where you would like your business to be in during the years ahead is vital to understand.

OUR DIGITAL MARKETING STRATEGY PROCESS

Digital Transformation comes from a thorough digital strategy process. Our three phase process confronts the three most common roadblocks every company faces in Digital Transformations.

Phase 1 – Market Intelligence: Mine Intelligence Assets & Gather Intelligence Data
Phase 2 – Strategy Development: Communication Channels & Digital Process & Tech
Phase 3 – Implement & Execute: People (Execution Team) & Process (Iterative Growth)

OUR DIGITAL CONSULTANTS PROVIDE COMPREHENSIVE INSIGHT & ADVISORY

The people you surround yourself with are important…

We help clients understand their markets, access untapped resources,
establish digital communication strategies, build a digital infrastructure,
and successfully become the digital leaders of their industry.

WHY DOES MY BUSINESS NEED TO INVEST IN DIGITAL?

Did you know up to 80% of your customers’ research process is done before they contact you?

Prospects are self-educating more than ever, and that is part of the change of consumer behavior due to the digital world.

The key is to reverse-engineer consumer attention and meet them where they are: online. Digital Transformations help companies do this by discovering the Voice of the Customer, using that customer understanding effectively, and simply providing the experience that prospective customers want to have from you.

 

Market Intelligence

  • Mining Intelligence Assets
  • Gathering Intelligence Data

Strategy Development

  • Strategize on Communication Channels
  • Establish Digital Processes & Tech

Implement & Execute

  • Prepare the Execution Team
  • Manage for Iterative Growth

FREQUENTLY ASKED QUESTIONS

Do you recommend we build out our team in-house or externally with agencies?

This is something that falls under “Phase 3: Implement & Execute”. The people you employ towards executing on your digital strategy. What I can tell you now is, it depends.

There are a number of factors that we need to consider: what talents do you have in-house now, what is the quality of existing external relationships, where is the cost-benefit of going in-house vs externally for specific needs, how might we restructure the marketing department, what ongoing training do we and can we provide, and so on.

What do I need to invest to conduct a digital transformation / digital marketing strategy?

Since every business finds itself in unique circumstances and situations, the financial investment is going to range from client to client. It is safe to assume that the fee will be a five figure amount in total for most clients, but this all depends on scope.

In terms of the time frame, we can give you a precise estimate for any project we engage in, but Phases 1-3 average 2-3 months to fully complete. However, the work can and should continue on an ongoing basis, some with external assistance and much internal. When digital becomes a core component of the business model, investment becomes a necessity.

What does “Digital Transformation” mean outside of marketing?

Digital extends beyond marketing & advertising. Sure, the typical online channels make sense: Search Advertising, Facebook Advertising, Content Marketing (including Email Marketing, Marketing Automation, SEO & Social Media). However, nearly every other part of your business can be digitized as well: product delivery, operations, sales, customer service, human resources, and so on…

Most of this distills down to identifying and understanding the end-to-end customer journey and re-aligning your business to this journey, with elements of digital.

LEARN MORE

To request a strategy session with The Bbg team, please contact clients@TheBbg.com or click here to complete an application.

Digital Transformation Consulting

Market Intelligence | Strategy Development | Implement & Execute

Market Intelligence

This Phase is all about INTELLIGENCE. There are assets we can tap into in your business today, which is where we will begin. Following this, we will see what we do know and what we don’t know to determine what intelligence data we need to gather.

Strategy Development

This Phase is the core of STRATEGY. This includes both the infrastructure behind digital, such as processes and marketing technology, and the communication channels, like social, content, advertising, and so on. Here, we forecast & plan.

Implement & Execute

The final Phase is where we IMPLEMENTATION. To do this successfully, we want to ensure the right people and managerial & tracking processes are in place. The people may be in-house or external, which we will provide guidance on.

Contact Us Now About Digital Marketing Strategy & Transformations

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