Bbg, Inc. is a digital marketing consultancy with a unique business model. The company recently moved to 536 Atwells Ave. in Providence, located on the 2nd floor. Managing director, David Bradley, shared, “We chose this location to be closer to Providence’s growing business community. Proximity to some of the nation’s finest restaurants, Route 6 & Interstate 95, and free on-site parking in Providence are all bonuses for us and our clients.”
“Record keeping” sounds incredibly dull. And it can be. But, it is a part of every smart marketer’s daily activities.
Done right, keeping records can be interesting and enlightening. There are thousands of tools and software options that track analytics and measure marketing activities. Most enhance the visual aspect of measurement, in part providing new perspective on our data, and in part by simply making it feel “friendlier” to view. Read on to hear my recommendations on how to simply but effectively track your marketing activities.
In B2B, credibility is key. Buyers seek risk reduction. Case studies can bridge that gap when relationships and referrals aren’t existing or enough. This article explores the use of case studies for marketing & sales in business-to-business relationships, while providing a formula to create a compelling case study.
Digital marketing strategy is a complex activity to take on. There are a lot of moving pieces for you to consider. Here, I want to outline 30 steps you need to take to develop a digital marketing strategy.
Personal branding is the art of individuals marketing themselves and their careers as a brand. One could argue that it’s basically doing enough over time until there is an arranged image or impression in the mind of others about an individual and what they have to offer. In this article, we examine how Taylor Swift has developed her own brand.