The Art of Shaping Your Personal Brand

The Art of Shaping Your Personal Brand

Personal branding is the art of individuals marketing themselves and their careers as a brand. One could argue that it’s basically doing enough over time until there is an arranged image or impression in the mind of others about an individual and what they have to offer. In this article, we examine how Taylor Swift has developed her own brand.

The Logic Behind Prereleasing a Super Bowl Commercial

The Logic Behind Prereleasing a Super Bowl Commercial

Super Bowl Sunday has become as close to a national holiday as one could get. Quite frankly, Super Bowl Sunday is becoming more of a social get-together to most than it is a sporting event. But because there are only two teams competing, many fans come together for the social aspect as well as to watch something other than the game: the commercials. Here, we examine how companies are pre-releasing commercials on social media.

The Importance Mobile Marketing

The Importance Mobile Marketing

Due to the more recent advancements in technology, we’re seeing a transition in the way we connect. Standalone desktop sales continue to decline as consumers replace them with laptops. But the transition doesn’t end there. We’re living in an era where tablets, now cell phones, are powerful enough to please the average consumer. Today, more people are using their mobile devices to research and shop online. This makes it essential for your company to adapt to the trend.

4 Common Challenges For First Time Digital Marketers

4 Common Challenges For First Time Digital Marketers

The move from traditional marketing to digital is quite a big leap and it needs to be taken with caution. It’s a move that nearly all marketers will make at some point in their career (if they already haven’t) and it’s one that may take some time getting used to. Here are some common challenges a first time digital marketer will likely face as they make the transition from traditional.