by David Bradley | Mar 13, 2015 | Marketing Philosophy
Super Bowl Sunday has become as close to a national holiday as one could get. Quite frankly, Super Bowl Sunday is becoming more of a social get-together to most than it is a sporting event. But because there are only two teams competing, many fans come together for the social aspect as well as to watch something other than the game: the commercials. Here, we examine how companies are pre-releasing commercials on social media.
by David Bradley | Feb 20, 2015 | Marketing Philosophy, Uncategorized
Due to the more recent advancements in technology, we’re seeing a transition in the way we connect. Standalone desktop sales continue to decline as consumers replace them with laptops. But the transition doesn’t end there. We’re living in an era where tablets, now cell phones, are powerful enough to please the average consumer. Today, more people are using their mobile devices to research and shop online. This makes it essential for your company to adapt to the trend.
by David Bradley | Feb 6, 2015 | Marketing Tactics
The move from traditional marketing to digital is quite a big leap and it needs to be taken with caution. It’s a move that nearly all marketers will make at some point in their career (if they already haven’t) and it’s one that may take some time getting used to. Here are some common challenges a first time digital marketer will likely face as they make the transition from traditional.
by David Bradley | Jan 27, 2015 | Marketing Philosophy
In this post, we’re going to look at ten ways that you can leverage the Sumo (formerly SumoMe) marketing tools in your digital sales funnel so you can achieve business growth and drive online sales.
by David Bradley | Jan 23, 2015 | Marketing Philosophy
Ever since social media has taken over the Internet, it has taken the NFL with them. Obviously with a few bumps and bruises along the way, the relationship between NFL teams and social media platforms has become a beautiful thing. NFL teams are using social media as a source of engagement and interaction with their fans as well as a way of establishing their brand and increasing their reach.