We help businesses create and deliver content that tells their story, engages customers, and drives revenue.
LASER FOCUS ON THE CUSTOMER
Your prospects are looking for answers online. Will they find you or your competition when they start looking?
Prospects are self-educating more than ever before. Research shows that up to 80% of the research process is complete before a prospect contacts a company.
The Key Question is: How do we identify the people asking questions and provide the answers? The answer is simple: Know Your Buyer Personas. This is at the core of an effective, intelligent digital content strategy.
Contact us today to explore how digital content can support your business.
Email us at [email protected].
CONTENT FOR EACH BUYER’S JOURNEY PHASE
There are three fundamental stages at the core of every Buyer’s Journey: Awareness, Consideration, and Decision.
In the Awareness Stage, buyers recognize their pain, but your prospects aren’t fully aware of the potential solutions. Educational offers that are vendor-neutral are important at this stage in the Buyer’s Journey.
In the Consideration Stage, resources at this stage should educate leads on the pros and cons of the alternatives, leading them towards the best type of solution.
In the Decision Stage, buyers have a well-defined problem and a clear direction, your leads are choosing the best solution provider. If they’re still consuming your content at this stage, you’re on the short list. Now it’s time to close the deal.
OUR CONTENT MARKETING ANALYSIS PROCESS
We believe content is at the core of an effective digital strategy, so a thorough, strategic process for analyzing existing and potential digital content is vital. This is what we examine for each client:
Website Review: Design & Technical Proficiency
Conversion: Quality of Lead Generating Elements
Nurturing: Quality of Education Proposed & Delivery
Ongoing Content: Written, Visual & Auditory Content Review
Premium Content: Accuracy to Market Desire & Accessibility
Social Media: Effective Use of Channels for Engagement & Distribution
Competitive Intelligence: Reviewing Above Elements for Top Competitors
OUR CONTENT TEAM PROVIDES RELIABLE, CONSISTENT RESULTS
Because the people you surround yourself with are important…
We help our clients enjoy a streamlined, results-driven experience
with a focus on attaining KPIs. This is rooted in having the right team of
domain experts here at The Bradley Business Group to make that possible.
THOUGHT LEADERSHIP FOR B2B
B2B Businesses appear to face the greatest challenges with digital. The usually think, “digital doesn’t work for us”. And many times, it doesn’t.
As digital marketing experts, we have to admit, some “go-to digital tactics” don’t work for everyone. But if we move away from focusing on the typical tactics, AdWords, social media, SEO, we can find a way to stand out as a thought leader online. That’s what content marketing can provide.
Ask yourself, “what are buyers looking for?” Your buyers are not simply going online to search for the service you provide on Google or responding to cold emails. They will go online to learn about people they might work with. And sometimes, they go online to find the true experts in a specific field they are seeking out.
So, what exactly do Buyers seek? Credibility.
A content-based Thought Leadership strategy drives credibility. It provides potential buyers with the confidence and trust in you they need to sign a contract.
FREQUENTLY ASKED QUESTIONS
So, Content Marketing is basically blogging, right? Maybe some SEO as well? The same kind of thing we have seen for years?
How much does it cost to do content marketing effectively?
How long does it take to work?
The first place to begin is with a digital content strategy to understand exactly who we are speaking to, what they want to hear, and in what form that content should exist in. Then, we need to clarify what execution will look like in terms of volume of content, content production, and tools & technology to support it.
The content strategy will take a few weeks, but it is vital and necessary to running an effective long-term content campaign.
Content Marketing / VOTC
Understanding the Voice of the Customer is the central component of effective Content Marketing (and all digital efforts). That is why we always begin with developing a digital content strategy.
If you are looking to start content marketing, or truly engage in any marketing & advertising efforts intelligently, this is the service we recommend you begin with. Your team will find that across marketing, sales, customer service, and throughout the company, a deeper understanding and unified vision of your customer provides tremendous benefit. Contact us below if interested.
Content Marketing Service
Bbg can provide complete end-to-end digital content services, inclusive of creating engaging content, publishing it, and distributing it across your key channels to effectively reach your customers online.
It is an entirely complex endeavor, but it can pay for itself many times over for businesses that plan for sustainability and continually growth. Interested in learning how content marketing can make you the first option, preferred provider, and thought leader in your industry? Contact us below to learn more.
Content Marketing Consulting
Bbg helps clients strategize, plan, develop & deploy content marketing campaigns that are focused on the customers. This requires a deep understanding of key domain areas: consumer behavior, content strategy, content production, content management, search engine optimization (SEO), social media marketing, marketing automation & technology and more.
Bbg can work with your in-house and executive team to design a digital content strategy that is comprehensive and aligned to your capabilities and goals.
If your marketing team needs the guidance of digital content experts, feel free to contact us below.