GET A FLOOD OF QUALIFIED LEADS WITH INTEREST IN SELLING THEIR HOME.
Only those with courage to invest in new methods of reaching the market will continue to grow while the competition grows stale…
If you’re in residential real estate sales, you know that selling more homes is key to keeping an agent happy — and making your revenues grow.
I’m David Bradley, digital marketing strategy expert and CEO of The Bradley Business Group. I know digital marketing inside and out and I have helped clients get leads dripping in predictably and profitably.
The BBG is focused solely on our specialty: using Facebook Advertising to get more leads and drive sales for successful businesses looking to become more successful. I’m looking for an aggressive, strategic real estate company who wants this tool for their own business.
One of our clients is getting leads at just $1 each. No kidding.
You invested $3,000 a month for a year. Leads average just $3 each. You have 12,000 leads a year. What if just 1% sold their $200,000 homes with you? At 3% commission, that’s $720,000 in additional annual revenue. Plus, imagine all the indirect referrals and brand recognition.
WARNING: This doesn’t happen overnight. We have a strategic, systematic process to get high quality leads at a low cost, and you need to be serious about this. We start slow, but then, we gain traction and things take off. You need to be prepared to list and sell homes.
What Does Our Process Look Like?
We don’t do Facebook Advertising like most. We have a proprietary process that results from deep expertise in Facebook Advertising, Copywriting, Digital Marketing, Marketing Strategy, and Sales Psychology.
Below you can find the outline of our eight-week process of due diligence, data collection, and rapid cost reduction with the focus on high quality leads.
Week 1: Market Research
Week 2: Build Core Campaign
Week 3: Develop Collateral & Retargeting Campaign
Week 4: Test Front-End Offers (E.g., Home Value Analysis)
Week 5: Test Audiences & Start Retargeting
Week 6: Test Ad Copy
Week 7: Test Images
Week 8: Test Demographics
These initial eight weeks pave the path to success for us.
It’s all about sifting through the dirt to find the gold.
Our primary KPI is Cost-Per-Lead. (Lead quality matters, of course.) Why? If we are able to cut the cost-per-lead in half during these early testing stages, your marketing budget goes double as far. And, this Key Performance Indicator can directly link to listings and sales.
We don’t work with everyone. You need to have a solid business with the capacity for growth — or the ability to expand capacity. And, while we don’t tie you into long-term contracts, we do expect this to be a long-term relationship. We prefer to avoid anyone with a “flavor of the month” attitude.