I’m not going to suggest a specific type of content. You need to decide on that. I want to share the concept, however. It’s simple, but needs to be understood and remembered: content marketing focuses on sharing content with your customers they find valuable and interesting.
Don’t be scared of it being “manipulative”. I mean, the purpose is to guide someone towards a decision, so it may very well be, but as long as you’ve got a quality product and customers who need it, you aren’t manipulative. You’re helpful.
YouTube is one of the largest video-sharing website today. Since its launch in 2005, there has been an exponential growth in visitors. It’s no surprise that 77% of companies use it for marketing purposes. It can be intimidating to start because it seems as though for every term searched on YouTube, you’re returned with thousands of videos ready to be viewed. While this is true, it’s not impossible to create a successful YouTube channel.