We serve as Digital Marketing Advisors who help clients identify an intelligent approach to communicating with their customers via digital, mobile and social.
Benefits of Hiring a Digital Marketing Advisor
Strategic Expertise
Marketing is composed of far too many individual skill sets to have one person be the expert in them all. Digital alone is a massive category requiring dozens of different skills.
Rather than hiring one or a few marketers to handle everything, you hire a single marketing leader, your Digital Advisor, who can then identify who else is needed, contracts the right specialists for you, and manages them on your behalf. You get a team of experts that only work as much as needed to get the job done, rather than a few generalists who need to fulfill forty hours each week.
Cost-Savings
Building a skilled in-house marketing department requires numerous individuals because of the vast array of skill sets falling under “marketing”. And even if you try to hire one individual, whether a marketing coordinator or executive with a large salary, the expenses pile up while the beneficial gains make just a small tick up on the charts.
Overhead from recruitment, training, salaries, technology, facilities, retirement benefits, health insurance, and paid vacations need to be considered. And it isn’t a flexible spend. Once you invest in hiring an individual, you can’t pull back their salary for a month or two here or there. This doesn’t even consider opportunity cost from having personnel without deep expertise.
With the Digital Advisor model, you only pay for what you need, as needed. No year round costs for something needed for a limited time. Cash flow down? You can cut back, not need to layoff.
Flexibility
The ability to transform the makeup of your marketing department at a moment’s notice becomes a tremendous competitive advantage for your company. You always have the opportunity to have domain experts at your fingertips, while your competition is stuck with a few generalists who have to figure things out to the best of their knowledge on the company’s dime.
Instead, the flexible arrangement you have allows you to quickly and easily prepare a team to capitalize on a new opportunity in the market. And when no longer needed, you can cut back and return to another state more conducive to your business at that very moment; not an average of what you need over an entire year.
Speed
The flexibility comes from speed, but deep expertise also allows for speed. The market is changing so rapidly, with new consumer behaviors, new ways of communicating, and new technologies available to us that you need support of a team that is always tuned in to these changes, able to identify true best practices and temporary hyped fads.
Speed allows you to act on those best practices, quickly develop campaigns, and execute at whatever speed you wish. Faster turnaround times means faster returns on your investment, after all. Accordingly, speed and money have a direct correlation. New features released on one of your marketing or advertising platforms? You’ll be one of the first to be able to capitalize on that.
Leadership
Marketing is composed of far too many individual skill sets to have one person be the expert in them all. Digital alone is a massive category requiring dozens of different skills.
Rather than hiring one or a few marketers to handle everything, you hire a single digital leader, your Digital Marketing Advisor, who can then identify who else is needed, contracts the right specialists for you, and manages them on your behalf. You get a team of experts that only work as much as needed to get the job done, rather than a few generalists who need to fulfill forty hours each week.
Inter-Industry Experience
Deep knowledge of your company and industry provides a strong foundation, but this is nourished with an understanding of how many different industries operate and the business models of companies within each. This is an added perspective that your Digital Marketing Advisor can provide to you.
From experiences across clients varying from startups to 9-figure organizations, you can glean insights into how your marketing operations may improve today, as well as how they may evolve moving forward. This insight, matched with the expertise gained in individual silo’s of marketing knowledge, create a depth that cannot easily be found when hiring a full in-house team, and not typically employed by marketing agencies that remain solely external partners.
An Outsider Viewpoint
While the knowledge you have of your industry and company is deeply valuable, an outside perspective is helpful to see what is going on in the markets, to generate new ideas from other industries & business models, and to benchmark your company against others.
This alternative viewpoint on your marketing allows you to ensure the most comprehensive and well-thought-out communications plan. Sometimes, this alone can be the inspiration your company needs to move your business to a different stage. And rather than a focus on boosting marketing budgets, your Digital Advisor is fully aligned to your goals and not earning more based on you spending more, which is typical of marketing agency models. Everything is focused on results.
An Accountable & Budget Conscious Partner
Unlike with internal executives & staff, we are not contracted with you in any fashion. You can walk away at any time you wish. That means we need to impress you with proven, traceable results if we expect to have a long-term relationship with you. This positions the relationship in such a way that your success is the only way for us to be successful as well.
Accordingly, everything we handle for you must be handled with top-notch quality. Hiring external specialists and partners to support our initiatives? We vet them to ensure you have a highly skilled team at the right price for your budget. Marketing initiative not meeting goals you want to see? We fix it before it becomes a problem. Need to start hiring and training in-house staff as we see you continue growing to a stage where that makes sense? We make sure you find the best personnel to fit into your operation. Everything we do must make sense financially and strategically according to your goals.
What You Avoid With A Digital Marketing Advisor
Six Figure Salaries
Retirement Benefits
Health Insurance
Vacation Pay
Facilities, Technology & Overhead
Recruitment & Training Time / Cost
Slow Results & Turnaround Delays
Expertise Lacking & Spread Too Thin
Comparing Your Digital Management Options
In-House Staff
- Always see who’s working for you
- Payroll expenses
- Vacation pay
- Insurance & benefits
- Lack of expertise
- Lack of current cross-industry experience
Digital Advisor
- Leadership for digital activities
- Top-tier strategic expertise
- Contract-free engagement
- Flexibility & speed
- Cross-industry experience
- Outside perspective/viewpoint
- Accountability & budget conscious nature
- Full alignment to your business’s goals
- Simplification in organizing and integrating internal & external parties
External Agencies
- More resources than in-house staff
- High expenses
- Typically provided an entry-level agency staffer
- Silo’d focus, rather than entire marketing plan
- Limited expertise & experience by agency’s internal staff
Six Areas of Added Value
WE WORK WITH
CEOs, Presidents, & Executives
CMOs, Marketing Directors, & Marketing VPs
Entry-Mid Level Marketing Teams
External Marketing Partners
A PARTNERSHIP