About Us

Our Mission

Mission

We believe every business should be able to trust their marketing partner to provide unbiased, accurate advice based on best practices and business results.

We are proud of our clients. Through helping them become more successful, we indirectly support their employees and their families, their customers, vendors, partners, and their local communities. Greater prosperity for an exponential audience fuels our day-to-day activities and long-term purpose in the world.

Our Values

Values

Our beliefs guide our actions. These are the principles we commit to for our clients.

Client-First

We will provide unbiased advisory, not influenced by increasing budgets, surprise billable hours, or any other lever that prioritizes our bottom-line over yours.

Contribution & Excellence

We will continually keep ourselves up-to-date on the latest advances, technologies, features, and opportunities across the field so you have premier talent connected to your company.

Responsive

We will respond to clients within one business day; and typically within the same business day. You are never left alone.

Integrity

We will always act with integrity. Ethical and moral decision-making is not something we elect to employ; it is simply the only way we operate. We do what’s right, not what’s easy or common practice.

Our Purpose

For Our Clients

We understand your situation and the many challenges you face integrating with outside marketing partners.

Desire To Get It Right

It starts with simply wanting to discover marketing that actually works.

In business, and particularly in marketing, there are always a number of perspectives on how to approach a certain field. Unfortunately, a focus on tactical operations blinds us of the holistic, strategic perspective that connects one field into the overall economic system that fuels a business.

We help you realign your thinking and focus on what produces real results.

Feelign Jaded

Marketing agencies are a staple of how a company grows. Unfortunately, every company has engaged a marketing agency at some point that left them underwhelmed with lackluster results and broken promises.

Not experiencing the results that are promised is common. Strong promises in marketing, also, should be a red flag.

We operate on the basis of determining most probably results, as well as optimistic and conservative views. We only engage if the conservative results perspective would still go beyond satisfying our clients. This ensures the strategy will be successful, even if unforeseen events occur.

Overoptimism ruins results and relationships. We operate in reality.

Guidance

Nevertheless, marketing appears to be more complex and confusing each year that passes. Yet, the proper approach and perspective simplifies and focuses efforts.

While marketing partners are taken on for both expertise and capacity, the stories of poor experiences and slow turnaround continue. This is handled through proper resource utilization, including in-house teams and external partners; and proper planning.

We are here to serve as advisors to those who value expertise and process.

Clarity

Knowing what to do and who can help is the first issue we look at when approaching marketing. But it’s more than that.

The feeling of uncertainty, the unknown, the uncertain remains. We begin with a new agency with fingers-crossed.

“Let’s see if it works out this time…”

There’s a future state that is possible: confidence and clarity in your marketing; focus and calmness when reviewing, planning and discussing it. It is possible. In fact, that’s what we help our clients experience.

Recent Years

Continual Evolution

2019

Completed shift from traditional agency model to current consulting, coaching and advisory model.

2018

Opened Providence, Rhode Island office. Introduced Calibration Workshop and Digital Marketing Advisory™.

2017

Social Advertising education and managed services established. Introduced Digital Roadmap Program.

Meet The Founder

David J. Bradley, MBA

David J. Bradley, MBA

Managing Director

David Bradley is an expert in digital marketing strategy. He serves as an advisor with the Association of Marketing Professionals of Rhode Island, SCORE Rhode Island, and Social Enterprise Greenhouse. David has consulted with funded startups and nine-figure organizations alike with a keen awareness and focus on what efforts are effective, relevant and sustainable based on a company’s unique market and situation.

David values expansive thinking, cross-disciplinary understanding, and strategic perspective. He has over a decade of experience speaking, coaching, and consulting on digital marketing. David believes in living a life of contribution as a way to provide intellectual challenge to himself while serving others.

Philosopher of Science Thomas Kuhn wrote The Structure of Scientific Revolutions. Kuhn discovered that most paradigm shifts in science are brought about either by young people or people originally trained in a different discipline. This is because they were not trapped by a concept called “Einstellung”, which will block thoughts due to their preceding training. David believes in this concept across all areas of personal and professional development and frequently applies learnings unrelated to marketing to his work; an effective technique for expansive thinking and strategic perspectives.

He authored the books Getting Digital Marketing Right (2015) and Digital Marketing MBA (2019). Aside from writing, David enjoys teaching professionally as well. Personally, he loves sailing, mixed martial arts, cooking and new experiences. David currently resides in Providence, Rhode Island.

Education
  • MBA, Providence College – Marketing
  • BS, Rhode Island College – Marketing, Operations
Associations

Current

  • Advisor, Association of Marketing Professionals of Rhode Island (amp-ri.com)
  • Subject-Matter Expert & Marketing Committee Member, SCORE Rhode Island (score.org)
  • Advisor, Social Enterprise Greenhouse (segreenhouse.org)
  • Resident Member, The University Club of Providence, RI (uclubprov.com)
  • Advisory Council Member, Harvard Business Review
  • Contributor, Facebook Business Insights Panel
  • Council Member: Marketing Advisor, GLG (Gerson Lehrman Group)
  • Professional Member, Marketing Operations Cross Company Alliance (joinmocca.org)

Past

  • President, Association of Marketing Professionals of Rhode Island
  • Committee Member, Council for Advancement & Support of Education (caseone.org)
  • College Leadership Rhode Island Program Committee Member (leadershipri.org)
  • Chair, Alumni Communications Committee of Rhode Island College (ric.edu)
  • Director, Rhode Island College Alumni Association (ric.edu)
  • Business Education Innovation Program, Providence College (providence.edu)
  • Annual Event Planning Committee Member, Sojourner House (sojournerri.org)

Contact Now

Leave A Message

If you are certain that you are interested in working with us, we recommend you complete an application here. For all other inquiries, you may leave a note below.

Digital Consulting Firm

We serve small and mid-sized businesses that are looking for growth, to be prepared for their company’s next stage, or to regain their competitive positioning.

Contact

Get In Touch

401-300-4914

clients@thebbg.com

M-F: 9a-5pm EST

536 Atwells Ave., 2nd Floor
Providence, RI 02909