There are two core components to make your digital marketing strategy successful. They provide structure, sophistication and clarity.
I’m not going to suggest a specific type of content. You need to decide on that. I want to share the concept, however. It’s simple, but needs to be understood and remembered: content marketing focuses on sharing content with your customers they find valuable and interesting.
Don’t be scared of it being “manipulative”. I mean, the purpose is to guide someone towards a decision, so it may very well be, but as long as you’ve got a quality product and customers who need it, you aren’t manipulative. You’re helpful.
Digital marketing strategy is a complex activity to take on. There are a lot of moving pieces for you to consider. Here, I want to outline 30 steps you need to take to develop a digital marketing strategy.