There are two core components to make your digital marketing strategy successful. They provide structure, sophistication and clarity.
There is a strong correlation between the team behind your marketing strategy and the strategy’s success. Through the ongoing development of your digital marketing strategy, you will learn who you need to add to the group.
Social media can be a powerful tool, but it isn’t for everyone. There are a couple of things to consider when thinking about engaging with social media.
I’m not going to suggest a specific type of content. You need to decide on that. I want to share the concept, however. It’s simple, but needs to be understood and remembered: content marketing focuses on sharing content with your customers they find valuable and interesting.
Don’t be scared of it being “manipulative”. I mean, the purpose is to guide someone towards a decision, so it may very well be, but as long as you’ve got a quality product and customers who need it, you aren’t manipulative. You’re helpful.