by David Bradley | Aug 8, 2019 | Online Advertising
Don’t be scared of it being “manipulative”. I mean, the purpose is to guide someone towards a decision, so it may very well be, but as long as you’ve got a quality product and customers who need it, you aren’t manipulative. You’re helpful.
by David Bradley | Sep 17, 2018 | News & Announcements
Once each quarter, the digital marketing consultancy and advisory firm Bbg (The Bradley Business Group) offers a complimentary marketing strategy session open to any companies who wish to review their growth activities with an unbiased third-party. The next session occurs on Thursday, October 18, 2018.
by David Bradley | Aug 28, 2018 | Digital Strategy
The marketing funnel’s final stage is not when the sale happens. It actually continues beyond the point-of-sale to include product delivery & post-purchase.
by David Bradley | Aug 27, 2018 | Marketing Tactics
Almost any business can incorporate referral marketing into their buyer’s journey; and they should. Referrals are a powerful, lucrative sales tool.
by David Bradley | Aug 22, 2018 | Digital Strategy
Any significant undertaking involves risk. This is true across any area of business, as well as in your personal life. The question I will answer in this article is how to mitigate risk when you are creating your next digital marketing strategy.