The marketing funnel’s final stage is not when the sale happens. It actually continues beyond the point-of-sale to include product delivery & post-purchase.
Almost any business can incorporate referral marketing into their buyer’s journey; and they should. Referrals are a powerful, lucrative sales tool.
Any significant undertaking involves risk. This is true across any area of business, as well as in your personal life. The question I will answer in this article is how to mitigate risk when you are creating your next digital marketing strategy.
Bbg, Inc. is a digital marketing consultancy with a unique business model. The company recently moved to 536 Atwells Ave. in Providence, located on the 2nd floor. Managing director, David Bradley, shared, “We chose this location to be closer to Providence’s growing business community. Proximity to some of the nation’s finest restaurants, Route 6 & Interstate 95, and free on-site parking in Providence are all bonuses for us and our clients.”
“Record keeping” sounds incredibly dull. And it can be. But, it is a part of every smart marketer’s daily activities.
Done right, keeping records can be interesting and enlightening. There are thousands of tools and software options that track analytics and measure marketing activities. Most enhance the visual aspect of measurement, in part providing new perspective on our data, and in part by simply making it feel “friendlier” to view. Read on to hear my recommendations on how to simply but effectively track your marketing activities.