Almost any business can incorporate referral marketing into their buyer’s journey; and they should. Referrals are a powerful, lucrative sales tool.
In B2B, credibility is key. Buyers seek risk reduction. Case studies can bridge that gap when relationships and referrals aren’t existing or enough. This article explores the use of case studies for marketing & sales in business-to-business relationships, while providing a formula to create a compelling case study.
The move from traditional marketing to digital is quite a big leap and it needs to be taken with caution. It’s a move that nearly all marketers will make at some point in their career (if they already haven’t) and it’s one that may take some time getting used to. Here are some common challenges a first time digital marketer will likely face as they make the transition from traditional.
Imagine if there was a more efficient way to connect with your audience: a way to keep your business professional yet relevant. The 5-3-2 rule is a simple, but effective method. It models the type of content for every ten social network posts. The beauty of this rule is that you can apply it to any social network that you currently use.
YouTube is one of the largest video-sharing website today. Since its launch in 2005, there has been an exponential growth in visitors. It’s no surprise that 77% of companies use it for marketing purposes. It can be intimidating to start because it seems as though for every term searched on YouTube, you’re returned with thousands of videos ready to be viewed. While this is true, it’s not impossible to create a successful YouTube channel.