The marketing funnel’s final stage is not when the sale happens. It actually continues beyond the point-of-sale to include product delivery & post-purchase.
Any significant undertaking involves risk. This is true across any area of business, as well as in your personal life. The question I will answer in this article is how to mitigate risk when you are creating your next digital marketing strategy.
“Record keeping” sounds incredibly dull. And it can be. But, it is a part of every smart marketer’s daily activities.
Done right, keeping records can be interesting and enlightening. There are thousands of tools and software options that track analytics and measure marketing activities. Most enhance the visual aspect of measurement, in part providing new perspective on our data, and in part by simply making it feel “friendlier” to view. Read on to hear my recommendations on how to simply but effectively track your marketing activities.
In B2B, credibility is key. Buyers seek risk reduction. Case studies can bridge that gap when relationships and referrals aren’t existing or enough. This article explores the use of case studies for marketing & sales in business-to-business relationships, while providing a formula to create a compelling case study.