Marketing Resources and News
Three Red Flags to be Aware of When Hiring a Web Design Agency
You need an affordable team to develop your website, but you don’t know who to hire. Look for these three red flags to eliminate potentially dangerous (even innocently) partners.
A Concept of Two Guiding Stars for Preparing a Digital Strategy
There are two core components to make your digital marketing strategy successful. They provide structure, sophistication and clarity.
How Financial Services Firms Build a Strong Digital Marketing Strategy Team
There is a strong correlation between the team behind your marketing strategy and the strategy’s success. Through the ongoing development of your digital marketing strategy, you will learn who you need to add to the group.
Resources and Tools
Examining the Social Media Part of your Digital Strategy
Social media can be a powerful tool, but it isn’t for everyone. There are a couple of things to consider when thinking about engaging with social media.
A Quick Lesson in Content Marketing
I’m not going to suggest a specific type of content. You need to decide on that. I want to share the concept, however. It’s simple, but needs to be understood and remembered: content marketing focuses on sharing content with your customers they find valuable and interesting.
A Copywriting Crash Course
Don’t be scared of it being “manipulative”. I mean, the purpose is to guide someone towards a decision, so it may very well be, but as long as you’ve got a quality product and customers who need it, you aren’t manipulative. You’re helpful.
Press Release: Digital Consultancy Opens Registration For Free Q4 Open Office Hours Strategy Session In Providence
Once each quarter, the digital marketing consultancy and advisory firm Bbg (The Bradley Business Group) offers a complimentary marketing strategy session open to any companies who wish to review their growth activities with an unbiased third-party. The next session occurs on Thursday, October 18, 2018.
Closing Customers, Delivering Products, and Maximizing New Relationships Online
The marketing funnel’s final stage is not when the sale happens. It actually continues beyond the point-of-sale to include product delivery & post-purchase.
Bringing The Lost Art of Referrals Back in Digital
Almost any business can incorporate referral marketing into their buyer’s journey; and they should. Referrals are a powerful, lucrative sales tool.
Risk Management While Creating Marketing Strategies
Any significant undertaking involves risk. This is true across any area of business, as well as in your personal life. The question I will answer in this article is how to mitigate risk when you are creating your next digital marketing strategy.
Press Release: Bbg, Inc. Moves Into Providence, Begins Registrations For Open Office Hours Sessions
Bbg, Inc. is a digital marketing consultancy with a unique business model. The company recently moved to 536 Atwells Ave. in Providence, located on the 2nd floor. Managing director, David Bradley, shared, “We chose this location to be closer to Providence’s growing business community. Proximity to some of the nation’s finest restaurants, Route 6 & Interstate 95, and free on-site parking in Providence are all bonuses for us and our clients.”
Boring But Important Record Keeping: Smart Marketers Track Measures of Success
“Record keeping” sounds incredibly dull. And it can be. But, it is a part of every smart marketer’s daily activities.
Done right, keeping records can be interesting and enlightening. There are thousands of tools and software options that track analytics and measure marketing activities. Most enhance the visual aspect of measurement, in part providing new perspective on our data, and in part by simply making it feel “friendlier” to view. Read on to hear my recommendations on how to simply but effectively track your marketing activities.
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