Digital Marketing Resources and News
There are two core components to make your digital marketing strategy successful. They provide structure, sophistication and clarity.
There is a strong correlation between the team behind your marketing strategy and the strategy’s success. Through the ongoing development of your digital marketing strategy, you will learn who you need to add to the group.
Social media can be a powerful tool, but it isn’t for everyone. There are a couple of things to consider when thinking about engaging with social media.
I’m not going to suggest a specific type of content. You need to decide on that. I want to share the concept, however. It’s simple, but needs to be understood and remembered: content marketing focuses on sharing content with your customers they find valuable and interesting.
Resources and Tools
Free: Digital Capabilities Assessment
To be uploaded shortly. If this has not been updated yet, please contact us at email@example.com for a copy.
Free: Open Office Hours
Take an opportunity to have a 50-minute strategy session with our advisors to tackle any issue, challenge, or opportunity you see in your business. Learn more here.
Paid: Calibration Workshop
Work with us to identify where your company’s marketing is today, your bottlenecks, and what your next steps should be for short-term and long-term goals. Learn more here.
Paid: Digital Roadmap Program
If you’re ready to make digital and social marketing a core competency in your business, rather than a weakness, this program is your first serious step. Learn more here.
Paid: Digital Marketing Advisory™
If you have an internal team that needs expert leadership, or if you operate primarily with agencies, our unique Advisor approach may be a fit for you. Learn more here.
Don’t be scared of it being “manipulative”. I mean, the purpose is to guide someone towards a decision, so it may very well be, but as long as you’ve got a quality product and customers who need it, you aren’t manipulative. You’re helpful.
Press Release: Digital Consultancy Opens Registration For Free Q4 Open Office Hours Strategy Session In Providence
Once each quarter, the digital marketing consultancy and advisory firm Bbg (The Bradley Business Group) offers a complimentary marketing strategy session open to any companies who wish to review their growth activities with an unbiased third-party. The next session occurs on Thursday, October 18, 2018.
The marketing funnel’s final stage is not when the sale happens. It actually continues beyond the point-of-sale to include product delivery & post-purchase.
Almost any business can incorporate referral marketing into their buyer’s journey; and they should. Referrals are a powerful, lucrative sales tool.
Any significant undertaking involves risk. This is true across any area of business, as well as in your personal life. The question I will answer in this article is how to mitigate risk when you are creating your next digital marketing strategy.
Bbg, Inc. is a digital marketing consultancy with a unique business model. The company recently moved to 536 Atwells Ave. in Providence, located on the 2nd floor. Managing director, David Bradley, shared, “We chose this location to be closer to Providence’s growing business community. Proximity to some of the nation’s finest restaurants, Route 6 & Interstate 95, and free on-site parking in Providence are all bonuses for us and our clients.”
“Record keeping” sounds incredibly dull. And it can be. But, it is a part of every smart marketer’s daily activities.
Done right, keeping records can be interesting and enlightening. There are thousands of tools and software options that track analytics and measure marketing activities. Most enhance the visual aspect of measurement, in part providing new perspective on our data, and in part by simply making it feel “friendlier” to view. Read on to hear my recommendations on how to simply but effectively track your marketing activities.
In B2B, credibility is key. Buyers seek risk reduction. Case studies can bridge that gap when relationships and referrals aren’t existing or enough. This article explores the use of case studies for marketing & sales in business-to-business relationships, while providing a formula to create a compelling case study.
Digital marketing strategy is a complex activity to take on. There are a lot of moving pieces for you to consider. Here, I want to outline 30 steps you need to take to develop a digital marketing strategy.
Personal branding is the art of individuals marketing themselves and their careers as a brand. One could argue that it’s basically doing enough over time until there is an arranged image or impression in the mind of others about an individual and what they have to offer. In this article, we examine how Taylor Swift has developed her own brand.
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