Digital Marketing Resources and News

A Quick Lesson in Content Marketing

I’m not going to suggest a specific type of content. You need to decide on that. I want to share the concept, however. It’s simple, but needs to be understood and remembered: content marketing focuses on sharing content with your customers they find valuable and interesting.

Resources and Tools

Free: Digital Capabilities Assessment

To be uploaded shortly. If this has not been updated yet, please contact us at clients@thebbg.com for a copy.

Free: Open Office Hours

Take an opportunity to have a 50-minute strategy session with our advisors to tackle any issue, challenge, or opportunity you see in your business. Learn more here.

Paid: Calibration Workshop

Work with us to identify where your company’s marketing is today, your bottlenecks, and what your next steps should be for short-term and long-term goals. Learn more here.

Paid: Digital Roadmap Program

If you’re ready to make digital and social marketing a core competency in your business, rather than a weakness, this program is your first serious step. Learn more here.

Paid: Digital Marketing Advisory™

If you have an internal team that needs expert leadership, or if you operate primarily with agencies, our unique Advisor approach may be a fit for you. Learn more here.

About Us

A Copywriting Crash Course

A Copywriting Crash Course

Don’t be scared of it being “manipulative”. I mean, the purpose is to guide someone towards a decision, so it may very well be, but as long as you've got a quality product and customers who need it, you aren’t manipulative. You’re helpful.
Press Release: Digital Consultancy Opens Registration For Free Q4 Open Office Hours Strategy Session In Providence

Press Release: Bbg, Inc. Moves Into Providence, Begins Registrations For Open Office Hours Sessions

Bbg, Inc. is a digital marketing consultancy with a unique business model. The company recently moved to 536 Atwells Ave. in Providence, located on the 2nd floor.  Managing director, David Bradley, shared, “We chose this location to be closer to Providence’s growing business community. Proximity to some of the nation's finest restaurants, Route 6 & Interstate 95, and free on-site parking in Providence are all bonuses for us and our clients.”
Boring But Important Record Keeping: Smart Marketers Track Measures of Success

Boring But Important Record Keeping: Smart Marketers Track Measures of Success

“Record keeping” sounds incredibly dull. And it can be. But, it is a part of every smart marketer’s daily activities. Done right, keeping records can be interesting and enlightening. There are thousands of tools and software options that track analytics and measure marketing activities. Most enhance the visual aspect of measurement, in part providing new perspective on our data, and in part by simply making it feel “friendlier” to view. Read on to hear my recommendations on how to simply but effectively track your marketing activities.
A Simple Formula for Compelling B2B Case Studies

A Simple Formula for Compelling B2B Case Studies

In B2B, credibility is key. Buyers seek risk reduction. Case studies can bridge that gap when relationships and referrals aren't existing or enough. This article explores the use of case studies for marketing & sales in business-to-business relationships, while providing a formula to create a compelling case study.
The Art of Shaping Your Personal Brand

The Art of Shaping Your Personal Brand

Personal branding is the art of individuals marketing themselves and their careers as a brand. One could argue that it’s basically doing enough over time until there is an arranged image or impression in the mind of others about an individual and what they have to offer. In this article, we examine how Taylor Swift has developed her own brand.

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We serve small and mid-sized businesses that are looking for growth, to be prepared for their company’s next stage, or to regain their competitive positioning.

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