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A Quick Lesson in Content Marketing

A Quick Lesson in Content Marketing

I’m not going to suggest a specific type of content. You need to decide on that. I want to share the concept, however. It’s simple, but needs to be understood and remembered: content marketing focuses on sharing content with your customers they find valuable and interesting.

A Copywriting Crash Course

A Copywriting Crash Course

Don’t be scared of it being “manipulative”. I mean, the purpose is to guide someone towards a decision, so it may very well be, but as long as you’ve got a quality product and customers who need it, you aren’t manipulative. You’re helpful.

Press Release: Bbg, Inc. Moves Into Providence, Begins Registrations For Open Office Hours Sessions

Press Release: Bbg, Inc. Moves Into Providence, Begins Registrations For Open Office Hours Sessions

Bbg, Inc. is a digital marketing consultancy with a unique business model. The company recently moved to 536 Atwells Ave. in Providence, located on the 2nd floor.  Managing director, David Bradley, shared, “We chose this location to be closer to Providence’s growing business community. Proximity to some of the nation’s finest restaurants, Route 6 & Interstate 95, and free on-site parking in Providence are all bonuses for us and our clients.”

Boring But Important Record Keeping: Smart Marketers Track Measures of Success

Boring But Important Record Keeping: Smart Marketers Track Measures of Success

“Record keeping” sounds incredibly dull. And it can be. But, it is a part of every smart marketer’s daily activities.

Done right, keeping records can be interesting and enlightening. There are thousands of tools and software options that track analytics and measure marketing activities. Most enhance the visual aspect of measurement, in part providing new perspective on our data, and in part by simply making it feel “friendlier” to view. Read on to hear my recommendations on how to simply but effectively track your marketing activities.

A Simple Formula for Compelling B2B Case Studies

A Simple Formula for Compelling B2B Case Studies

In B2B, credibility is key. Buyers seek risk reduction. Case studies can bridge that gap when relationships and referrals aren’t existing or enough. This article explores the use of case studies for marketing & sales in business-to-business relationships, while providing a formula to create a compelling case study.

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