Select Page

Digital Marketing Resources and News

A Quick Lesson in Content Marketing

I’m not going to suggest a specific type of content. You need to decide on that. I want to share the concept, however. It’s simple, but needs to be understood and remembered: content marketing focuses on sharing content with your customers they find valuable and interesting.

A Copywriting Crash Course

Don’t be scared of it being “manipulative”. I mean, the purpose is to guide someone towards a decision, so it may very well be, but as long as you’ve got a quality product and customers who need it, you aren’t manipulative. You’re helpful.

Resources and Tools

Free: Digital Capabilities Assessment

To be uploaded shortly. If this has not been updated yet, please contact us at [email protected] for a copy.

Free: Training for Consultants

Follow our sister-company, Consulting MBA, on YouTube for regularly uploaded video trainings. Subscribe now.

About Us

The Art of Shaping Your Personal Brand

The Art of Shaping Your Personal Brand

Personal branding is the art of individuals marketing themselves and their careers as a brand. One could argue that it’s basically doing enough over time until there is an arranged image or impression in the mind of others about an individual and what they have to offer. In this article, we examine how Taylor Swift has developed her own brand.

The Logic Behind Prereleasing a Super Bowl Commercial

The Logic Behind Prereleasing a Super Bowl Commercial

Super Bowl Sunday has become as close to a national holiday as one could get. Quite frankly, Super Bowl Sunday is becoming more of a social get-together to most than it is a sporting event. But because there are only two teams competing, many fans come together for the social aspect as well as to watch something other than the game: the commercials. Here, we examine how companies are pre-releasing commercials on social media.

The Importance Mobile Marketing

The Importance Mobile Marketing

Due to the more recent advancements in technology, we’re seeing a transition in the way we connect. Standalone desktop sales continue to decline as consumers replace them with laptops. But the transition doesn’t end there. We’re living in an era where tablets, now cell phones, are powerful enough to please the average consumer. Today, more people are using their mobile devices to research and shop online. This makes it essential for your company to adapt to the trend.

4 Common Challenges For First Time Digital Marketers

4 Common Challenges For First Time Digital Marketers

The move from traditional marketing to digital is quite a big leap and it needs to be taken with caution. It’s a move that nearly all marketers will make at some point in their career (if they already haven’t) and it’s one that may take some time getting used to. Here are some common challenges a first time digital marketer will likely face as they make the transition from traditional.

How NFL Teams Use Social Media to Engage Fans

How NFL Teams Use Social Media to Engage Fans

Ever since social media has taken over the Internet, it has taken the NFL with them. Obviously with a few bumps and bruises along the way, the relationship between NFL teams and social media platforms has become a beautiful thing. NFL teams are using social media as a source of engagement and interaction with their fans as well as a way of establishing their brand and increasing their reach.

Social Media Quick Tip: 5-3-2 Rule

Social Media Quick Tip: 5-3-2 Rule

Imagine if there was a more efficient way to connect with your audience: a way to keep your business professional yet relevant. The 5-3-2 rule is a simple, but effective method. It models the type of content for every ten social network posts. The beauty of this rule is that you can apply it to any social network that you currently use.

Practical, Simplified Neuromarketing

Practical, Simplified Neuromarketing

We are going to keep the science very basic, but talk about how you might apply this in your every day marketing. Understanding the connection between neuroscience and marketing has been tremendously helpful to me. Helping clients succeed really requires the understanding of more than just digital marketing. First, did you know we have three brains?

7 Effective YouTube Marketing Tips

7 Effective YouTube Marketing Tips

YouTube is one of the largest video-sharing website today. Since its launch in 2005, there has been an exponential growth in visitors. It’s no surprise that 77% of companies use it for marketing purposes. It can be intimidating to start because it seems as though for every term searched on YouTube, you’re returned with thousands of videos ready to be viewed. While this is true, it’s not impossible to create a successful YouTube channel.

Subscribe

Join Our Newsletter

We email once a month. No spam. Only useful tactical advice, best practices, and strategies to improve your business results.

Digital Marketing Training

We help small business owners run their own marketing without sacrificing quality and results. Become the marketing manager that your business needs to grow.

Contact

Get In Touch

401-300-4914

[email protected]

M-F: 9a-5pm EST

536 Atwells Ave., 2nd Floor
Providence, RI 02909