Digital Marketing Resources and News
There are two core components to make your digital marketing strategy successful. They provide structure, sophistication and clarity.
I’m not going to suggest a specific type of content. You need to decide on that. I want to share the concept, however. It’s simple, but needs to be understood and remembered: content marketing focuses on sharing content with your customers they find valuable and interesting.
Don’t be scared of it being “manipulative”. I mean, the purpose is to guide someone towards a decision, so it may very well be, but as long as you’ve got a quality product and customers who need it, you aren’t manipulative. You’re helpful.
Press Release: Digital Consultancy Opens Registration For Free Q4 Open Office Hours Strategy Session In Providence
Once each quarter, the digital marketing consultancy and advisory firm Bbg (The Bradley Business Group) offers a complimentary marketing strategy session open to any companies who wish to review their growth activities with an unbiased third-party. The next session occurs on Thursday, October 18, 2018.
Resources and Tools
Free: Digital Capabilities Assessment
To be uploaded shortly. If this has not been updated yet, please contact us at firstname.lastname@example.org for a copy.
Free: Open Office Hours
Take an opportunity to have a 50-minute strategy session with our advisors to tackle any issue, challenge, or opportunity you see in your business. Learn more here.
Paid: Calibration Workshop
Work with us to identify where your company’s marketing is today, your bottlenecks, and what your next steps should be for short-term and long-term goals. Learn more here.
Paid: Digital Roadmap Program
If you’re ready to make digital and social marketing a core competency in your business, rather than a weakness, this program is your first serious step. Learn more here.
Paid: Digital Marketing Advisory™
If you have an internal team that needs expert leadership, or if you operate primarily with agencies, our unique Advisor approach may be a fit for you. Learn more here.
Personal branding is the art of individuals marketing themselves and their careers as a brand. One could argue that it’s basically doing enough over time until there is an arranged image or impression in the mind of others about an individual and what they have to offer. In this article, we examine how Taylor Swift has developed her own brand.
Super Bowl Sunday has become as close to a national holiday as one could get. Quite frankly, Super Bowl Sunday is becoming more of a social get-together to most than it is a sporting event. But because there are only two teams competing, many fans come together for the social aspect as well as to watch something other than the game: the commercials. Here, we examine how companies are pre-releasing commercials on social media.
Due to the more recent advancements in technology, we’re seeing a transition in the way we connect. Standalone desktop sales continue to decline as consumers replace them with laptops. But the transition doesn’t end there. We’re living in an era where tablets, now cell phones, are powerful enough to please the average consumer. Today, more people are using their mobile devices to research and shop online. This makes it essential for your company to adapt to the trend.
The move from traditional marketing to digital is quite a big leap and it needs to be taken with caution. It’s a move that nearly all marketers will make at some point in their career (if they already haven’t) and it’s one that may take some time getting used to. Here are some common challenges a first time digital marketer will likely face as they make the transition from traditional.
In this post, we’re going to look at ten ways that you can leverage the Sumo (formerly SumoMe) marketing tools in your digital sales funnel so you can achieve business growth and drive online sales.
Ever since social media has taken over the Internet, it has taken the NFL with them. Obviously with a few bumps and bruises along the way, the relationship between NFL teams and social media platforms has become a beautiful thing. NFL teams are using social media as a source of engagement and interaction with their fans as well as a way of establishing their brand and increasing their reach.
Imagine if there was a more efficient way to connect with your audience: a way to keep your business professional yet relevant. The 5-3-2 rule is a simple, but effective method. It models the type of content for every ten social network posts. The beauty of this rule is that you can apply it to any social network that you currently use.
We are going to keep the science very basic, but talk about how you might apply this in your every day marketing. Understanding the connection between neuroscience and marketing has been tremendously helpful to me. Helping clients succeed really requires the understanding of more than just digital marketing. First, did you know we have three brains?
YouTube is one of the largest video-sharing website today. Since its launch in 2005, there has been an exponential growth in visitors. It’s no surprise that 77% of companies use it for marketing purposes. It can be intimidating to start because it seems as though for every term searched on YouTube, you’re returned with thousands of videos ready to be viewed. While this is true, it’s not impossible to create a successful YouTube channel.
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