Marketing Resources and News
A Concept of Two Guiding Stars for Preparing a Digital Strategy
There are two core components to make your digital marketing strategy successful. They provide structure, sophistication and clarity.
Examining the Social Media Part of your Digital Strategy
Social media can be a powerful tool, but it isn’t for everyone. There are a couple of things to consider when thinking about engaging with social media.
A Quick Lesson in Content Marketing
I’m not going to suggest a specific type of content. You need to decide on that. I want to share the concept, however. It’s simple, but needs to be understood and remembered: content marketing focuses on sharing content with your customers they find valuable and interesting.
Resources and Tools
A Simple Formula for Compelling B2B Case Studies
In B2B, credibility is key. Buyers seek risk reduction. Case studies can bridge that gap when relationships and referrals aren’t existing or enough. This article explores the use of case studies for marketing & sales in business-to-business relationships, while providing a formula to create a compelling case study.
30 Steps for Smart Digital Marketing Strategy
Digital marketing strategy is a complex activity to take on. There are a lot of moving pieces for you to consider. Here, I want to outline 30 steps you need to take to develop a digital marketing strategy.
The Art of Shaping Your Personal Brand
Personal branding is the art of individuals marketing themselves and their careers as a brand. One could argue that it’s basically doing enough over time until there is an arranged image or impression in the mind of others about an individual and what they have to offer. In this article, we examine how Taylor Swift has developed her own brand.
The Logic Behind Prereleasing a Super Bowl Commercial
Super Bowl Sunday has become as close to a national holiday as one could get. Quite frankly, Super Bowl Sunday is becoming more of a social get-together to most than it is a sporting event. But because there are only two teams competing, many fans come together for the social aspect as well as to watch something other than the game: the commercials. Here, we examine how companies are pre-releasing commercials on social media.
The Importance Mobile Marketing
Due to the more recent advancements in technology, we’re seeing a transition in the way we connect. Standalone desktop sales continue to decline as consumers replace them with laptops. But the transition doesn’t end there. We’re living in an era where tablets, now cell phones, are powerful enough to please the average consumer. Today, more people are using their mobile devices to research and shop online. This makes it essential for your company to adapt to the trend.
4 Common Challenges For First Time Digital Marketers
The move from traditional marketing to digital is quite a big leap and it needs to be taken with caution. It’s a move that nearly all marketers will make at some point in their career (if they already haven’t) and it’s one that may take some time getting used to. Here are some common challenges a first time digital marketer will likely face as they make the transition from traditional.
10 Ways Sumo Marketing Tools Fit Your Digital Sales Funnel
In this post, we’re going to look at ten ways that you can leverage the Sumo (formerly SumoMe) marketing tools in your digital sales funnel so you can achieve business growth and drive online sales.
How NFL Teams Use Social Media to Engage Fans
Ever since social media has taken over the Internet, it has taken the NFL with them. Obviously with a few bumps and bruises along the way, the relationship between NFL teams and social media platforms has become a beautiful thing. NFL teams are using social media as a source of engagement and interaction with their fans as well as a way of establishing their brand and increasing their reach.
Social Media Quick Tip: 5-3-2 Rule
Imagine if there was a more efficient way to connect with your audience: a way to keep your business professional yet relevant. The 5-3-2 rule is a simple, but effective method. It models the type of content for every ten social network posts. The beauty of this rule is that you can apply it to any social network that you currently use.
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