by David Bradley | Apr 3, 2015 | Marketing Philosophy, Uncategorized
Personal branding is the art of individuals marketing themselves and their careers as a brand. One could argue that it’s basically doing enough over time until there is an arranged image or impression in the mind of others about an individual and what they have to offer. In this article, we examine how Taylor Swift has developed her own brand.
by David Bradley | Mar 13, 2015 | Marketing Philosophy
Super Bowl Sunday has become as close to a national holiday as one could get. Quite frankly, Super Bowl Sunday is becoming more of a social get-together to most than it is a sporting event. But because there are only two teams competing, many fans come together for the social aspect as well as to watch something other than the game: the commercials. Here, we examine how companies are pre-releasing commercials on social media.
by David Bradley | Feb 20, 2015 | Marketing Philosophy, Uncategorized
Due to the more recent advancements in technology, we’re seeing a transition in the way we connect. Standalone desktop sales continue to decline as consumers replace them with laptops. But the transition doesn’t end there. We’re living in an era where tablets, now cell phones, are powerful enough to please the average consumer. Today, more people are using their mobile devices to research and shop online. This makes it essential for your company to adapt to the trend.
by David Bradley | Jan 27, 2015 | Marketing Philosophy
In this post, we’re going to look at ten ways that you can leverage the Sumo (formerly SumoMe) marketing tools in your digital sales funnel so you can achieve business growth and drive online sales.
by David Bradley | Jan 23, 2015 | Marketing Philosophy
Ever since social media has taken over the Internet, it has taken the NFL with them. Obviously with a few bumps and bruises along the way, the relationship between NFL teams and social media platforms has become a beautiful thing. NFL teams are using social media as a source of engagement and interaction with their fans as well as a way of establishing their brand and increasing their reach.
by David Bradley | Dec 19, 2014 | Marketing Philosophy
We are going to keep the science very basic, but talk about how you might apply this in your every day marketing. Understanding the connection between neuroscience and marketing has been tremendously helpful to me. Helping clients succeed really requires the understanding of more than just digital marketing. First, did you know we have three brains?