Digital Marketing Resources and News

Resources and Tools

Free: Digital Capabilities Assessment

To be uploaded shortly. If this has not been updated yet, please contact us at clients@thebbg.com for a copy.

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Take an opportunity to have a 50-minute strategy session with our advisors to tackle any issue, challenge, or opportunity you see in your business. Learn more here.

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Work with us to identify where your company’s marketing is today, your bottlenecks, and what your next steps should be for short-term and long-term goals. Learn more here.

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If you’re ready to make digital and social marketing a core competency in your business, rather than a weakness, this program is your first serious step. Learn more here.

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If you have an internal team that needs expert leadership, or if you operate primarily with agencies, our unique Advisor approach may be a fit for you. Learn more here.

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The Importance Mobile Marketing

The Importance Mobile Marketing

Due to the more recent advancements in technology, we’re seeing a transition in the way we connect. Standalone desktop sales continue to decline as consumers replace them with laptops. But the transition doesn’t end there. We’re living in an era where tablets, now cell phones, are powerful enough to please the average consumer. Today, more people are using their mobile devices to research and shop online. This makes it essential for your company to adapt to the trend.
4 Common Challenges For First Time Digital Marketers

4 Common Challenges For First Time Digital Marketers

The move from traditional marketing to digital is quite a big leap and it needs to be taken with caution. It’s a move that nearly all marketers will make at some point in their career (if they already haven’t) and it’s one that may take some time getting used to. Here are some common challenges a first time digital marketer will likely face as they make the transition from traditional.
How NFL Teams Use Social Media to Engage Fans

How NFL Teams Use Social Media to Engage Fans

Ever since social media has taken over the Internet, it has taken the NFL with them. Obviously with a few bumps and bruises along the way, the relationship between NFL teams and social media platforms has become a beautiful thing. NFL teams are using social media as a source of engagement and interaction with their fans as well as a way of establishing their brand and increasing their reach.
Social Media Quick Tip: 5-3-2 Rule

Social Media Quick Tip: 5-3-2 Rule

Imagine if there was a more efficient way to connect with your audience: a way to keep your business professional yet relevant. The 5-3-2 rule is a simple, but effective method. It models the type of content for every ten social network posts. The beauty of this rule is that you can apply it to any social network that you currently use.
Practical, Simplified Neuromarketing

Practical, Simplified Neuromarketing

We are going to keep the science very basic, but talk about how you might apply this in your every day marketing. Understanding the connection between neuroscience and marketing has been tremendously helpful to me. Helping clients succeed really requires the understanding of more than just digital marketing. First, did you know we have three brains?
7 Effective YouTube Marketing Tips

7 Effective YouTube Marketing Tips

YouTube is one of the largest video-sharing website today. Since its launch in 2005, there has been an exponential growth in visitors. It’s no surprise that 77% of companies use it for marketing purposes. It can be intimidating to start because it seems as though for every term searched on YouTube, you’re returned with thousands of videos ready to be viewed. While this is true, it’s not impossible to create a successful YouTube channel.

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